Want to Succeed as a Content Writer? Know Your Audience

Photo by Samuel Pereira on Unsplash

Do you know the story about Art Silverman and the unhealthy bag of popcorn? If you based your whole content writing carrier on it, you wouldn’t be wrong.

The way Art Silverman presented how unhealthy movie popcorn is can be your content creation foundation. I read the story in Made to Stick, a great book explaining why some ideas fail while others thrive.